According to eMarketer, businesses spent more than $170 billion in digital marketing in 2015. The industry is experiencing exploding growth that all businesses should tap into. However, those that lack experience are held back by some myths attached to digital marketing. And they may be keeping your business from growing. So, let’s debunk some of the myths holding you back from getting the maximum results from your online marketing.
Myth 1: SEO is dead
Truth: SEO’s obituary has been written many times. SEO has evolved but is far from being dead. What worked in 2010 doesn’t work in 2016, and what works this year may change in the next couple of years. You just have to keep on top of the trend. SEO is a great form of marketing as it brings in people that are actually searching for your content. But with lots of websites creating great content, it is a struggle to rise to the top. Big brands spend hundreds of thousands of dollars on their SEO campaigns. You need to be strategic if you want to compete.
Myth 2: Social media only works for few industries
Truth: Every industry can benefit from social media profiles. Social media is all about connecting with your customers and spreading the word about your business. Social media can be a powerful and efficient channel for just about any industry. Strategic implementation of social media marketing can bring exposure, open communication and provide returns. But not all social media channels are equal and you shouldn’t put equal emphasis on all of them. If you’re a B2B or B2C company, you need to find the social network that suits your business. For instance, while Facebook, LinkedIn and Twitter may be best for a B2B company, other social media sites like Instagram, Pinterest, Facebook work better for a B2C retailer. Similarly, service companies need to approach social media differently than a retailer.
Read more at http://www.business2community.com/digital-marketing/7-myths-digital-marketing-keep-growing-01574215#d10rOVyZQYMsKdPT.99
